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Issue Title
 
Vol 5, No 1: July 2023 The Influence of E-Servqual on Customer E-Satisfaction, A Case of A State-Owned Bank Abstract   PDF
Sindi Budi Emilia, Ridwan Sanjaya
 
Vol 4, No 2: January 2023 The Influence of Product Quality, Brand Image, and Price on Purchase Decision of Cimory Yogurt Drink: A Case in the Special Region of Yogyakarta Abstract   PDF
Roni Syahrul Abidin
 
Vol 1, No 2: January 2020 The Influence of Quality of Distribution and Sales Promotion to Customer Satisfaction in PT Arasindo Abstract   PDF
Yusuf Suwandi
 
Vol 3, No 2: January 2022 The Influence of Tecnology Adaptation and Market Orientation on Business Performance of BPR in Karanganyar with Competitive Advantage as the Mediation Abstract   PDF
Susanto Tanggono, Maria Y.D. Hayu Agustini
 
Vol 5, No 2: January 2024 The Influence of Website Design, E-Trust, and E-Service Quality on Online Purchase Decision Abstract   PDF
Hetty Sri Haryanti
 
Vol 2, No 1: July 2020 The Innovation Process of Transforming Liquid Param Manna into Cream Param Manna Abstract   PDF
Yenny Sarwokusumo
 
Vol 3, No 1: July 2021 The Mediating Effect of e-Satisfaction and Trust on the Influence of Brand Image and e-Loyalty Abstract   PDF
Giovano Melvernus Hendrawan, Maria Yosephine Dwi Hayu Agustini
 
Vol 1, No 1: July 2019 The Mediation Effect of Customer Perceived Value and AttitudeToward Advertisement on Social Media Influencer’s Credibility on Purchase Intention Abstract   PDF
Liem Pamela Lukito, Retno Yustini
 
Vol 2, No 1: July 2020 The Role of Marketing Mix, Corporate Image and Brand Equity in Purchase Decision of Daihatsu Ayla Abstract   PDF
David Gunawan
 
Vol 4, No 1: July 2022 The Strategy Of Marketing Communication Mix To Increase Brand Awareness Through Instagram In PT. ICF Abstract   PDF
Margareta Ernanda Rahardani, Ridwan Sanjaya
 
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