The Influence of Website Design, E-Trust, and E-Service Quality on Online Purchase Decision

Hetty Sri Haryanti

Abstract


The purpose of this research is to analyze the influence of website design, e-trust and e-service quality either partially or simultaneously to purchase decision. The sample was 86 customers of the coffee shop Janji Jiwa at Tembalang Semarang. The analysis techniques used were multiple linear regression with least squares equation, the coefficient of determination, and t-statistics and F statistics for testing the hypotheses partially and simultaneously using 5% level of significance. The results indicate that website design, e-trust, and e-service quality have a significant effect on online purchase decisions either partially or simultaneously.


Keywords


website design; e-trust; e-service quality and purchase decision

Full Text:

PDF

References


Ahmad, W., Hussain, S., Jafar, S.M.S., Latif, W.U., Sultan, M.U., JianZhou, Y. (2017). Impact of E-Service quality on Purchase

Intention through Mediator Perceived Value in Online Shopping. Journal of Information Engineering and Applications.

http://www.iiste.org

Ashoer, M., Shahnur, H., & Murdifin, I. (2019). How Lifestyle Influences Online Ticket Buying Decisions. Scientific Journal of

Management and Business, 20 (1), 52-65.

Adelia M. (2019). Indonesians love 'coffee', but is the number safe? Retrieved November 01, 2022 from

https://www.honestdocs.id/batas-minum-kopi-sehari-indonesia

Asadpoor, S., & Abolfazli, A. (2017). Effect of Electronic Service Quality on Customer Satisfaction and Loyalty Saderat Bank’

s Customers, 5(4), 407–411. https://doi.org/10.17354/ijssI/2017/56.

Banirestu, H. (2019). Indonesia's Coffee Industry in 2020 Is Getting Kinclong. SWA, 1–5.

https://swa.co.id/swa/trends/industri-kopi-indonesia-tahun-2020-makinkinclong.

Fernandus, F., Legowo, N. (2020). The Effect of Website Design, Website Security, Information Quality, and Perceived Ease

of Use on Customer Satisfaction and Online Purchase Intention in Indonesia E-Commerce in Jakarta. International Journal

of Advanced Trends in Computer Science and Engineering. Available Online at

http://www.warse.org/IJATCSE/static/pdf/file/ijatcse121922020.pdf https://doi.org/10.30534/ijatcse/2020/121922020.

Ganguly, B., Dash, S.B., Cyr; D., Head, M. (2010). The effects of website design on purchase intention in online shopping: the

mediating role of trust and the moderating role of culture. Int. J. Electronic Business, 8(4/5).

Garnida, A. (2020). Analysis of the Entrepreneurial Spirit of the Coffee to Go Business in Targeting Millennials in Indonesia.

Journal of Secretary and Business Administration, V(1) 2021 DOI: https://doi.org/10.31104/jsab.v5i1.235

Ghozali, I. (2016). Multivariate Analysis Application with SPSS Program. Samarang: Diponegoro University Publishing Body

Hair, et al. (1998). Multivariate Data Analysis, Fifth Edition. Upper Saddle River: Prentice Hall

Hidayat, A., Wijaya, T., Ishak, A., Catyanadika, P.E. (2021). Consumer Trust as the Antecedent of Online Consumer Purchase

Decision. Information, 12, 145. https:// doi.org/10.3390/info12040145.

Ikhsan, Rifani M.I., Rezki, M., Alamsyah, D.P. (2019, May). The Effect of Website Quality on Online Purchase Decisions on

Shopee Sites Using the Webqual4.0 Method. IJCIT (Indonesian Journal on Computer and Information Technology), 4(1),

~20.

Ministry of Agriculture of the Republic of Indonesia. (2019). Coffee Productivity by Province in Indonesia, 2015-2019.

https://www.pertanian.go.id/home/ ?show=page&act=view&id=61.

Kidane, T.T., and Sharma, R.R.K. (2016, March). Factors Affecting Consumers’ Purchasing Decision through E-Commerce.

Proceedings of the 2016 International Conference on Industrial Engineering and Operations Management. Kuala Lumpur,

Malaysia, 8-10.

Kooli, K., Mansour, K.B., Utama, R. (2018), Determinants of online trust and their impact on online purchase intention.

Business School, Bournemouth University

Kotler, P. (2007). Marketing Management, 11th Edition, Volume 1. Jakarta: Gramedia Group Index Publisher.

Kotler, Keller. 2008. Marketing Management, 12th Edition, Volume 2. Jakarta Publisher: PT. Gramedia Group Index,

Kurniawan and Budhi, M. 2015. Introduction to Micro and Macroeconomics. Yogyakarta: Andi,

Kusumawardhani, N. Q. (2019). Coffee Promises of the Soul, Sticking with Sumatran Robusta Concoction. Republika.

https://www.republika.co.id/berita/gayahidup/kuliner/19/06/26/ptois4414-kopi-janji-jiwa-bertahan-dengan-racikanrobusta-

sumatra.

Lita, A. M. N. and Auliya, Z. (2019, June), The Effect of Online Reviews, Trust in the Web, Online Transaction Security, and

Privacy on Repurchase Intentions on Lazada Online Store. E B B A N K. 10(1), 17 – 28.

Mahliza, F. (2020, February). Consumer trust in online purchase decision. EPRA International Journal of Multidisciplinary

Research (IJMR). 6(2). OI: 10.36713/epra2013.

Meryana, L. L. (2015). Effect of Trust and Easy on Decision Online Purchase toward Special Fashion Products. International

Journal of Science and Research (IJSR).

MIX M. T. (2019), Indonesia Coffee Trend 2020- Indonesia Version, Mix Marketing & Communication. Retrieved 30

September 2022 from https://toffin.id/?page_id=2853.

Nikashemi, Rajab, S., Haque, A., Yasmin, F., and Khatibi, A. (2012). Service quality and consumer purchasing intention

toward online ticketing. International Conference on Economics

Nurayni, D. and Widiartanto. (2019). The Effect of E-Service Quality, E-Satisfaction and E-Trust on Customer Loyality of KAI

Access Mobile Application Users (Study on KAI Access Semarang Mobile Application Users). Journal of Business

Administration, 8(1), 128–137.

Ojasalo, J. (2010). E-Service Quality: A Conceptual Model. International Journal of Arts and Sciences, 3(7), 127 – 143.

Prabowo, H., Darman, Noegraheni, E. (2014, May), Analysis trust in C2C E-commerce towards online purchasing decisions

and their impact on repurchase on Kaskus. BINUS Business Review, 5(1), 301-314.

Prianggoro, N. F., Sitio, A. (2019). Effect of service quality and promotion on purchase decisions and their implications on

customer satisfaction. International Journal of Engineering Technologies and Management Research, 6(6), 51-62. DOI:

5281/zenodo.3251747.

Ramadhayanti, A. (2016). The influence of web design and trust on online purchasing decisions online. KNIT-2 Nusa Mandiri.

ISBN: 978-602-72850-1-9.

Singarimbun, M. and, Effendi, S. (1995). Survey Research Methods. Jakarta: LP3ES.

Sugiyono. (2018). Quantitative Research Methods, Qualitative, and R&D, Bandung: Alfabeta.

Ujang, S. (2014). Consumer Behavior Theory and Its Application in Marketing. Bogor: Ghalia Indonesia.

Winatha, R. and Sukaatmadja, I. (2014). The influence of the nature of materialism and Internet addiction on impulsive

buying behavior online. E-Journal of Management Udayana University




DOI: https://doi.org/10.24167/jmbe.v5i2.7774

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2024 Journal of Management and Business Environment (JMBE)



View My Stats | Journal of Management and Business Environment (JMBE) | e-ISSN: 2685-5992