USING POPULAR CULTURES MEDIA OF INDONESIAN - ENGLISH PICTUREBOOKS AS A WAY OF REACHING MORE VEGETABLE CONSUMING CHILDREN

Ekawati Marhaenny Dukut, Maya Putri Utami, Adi Nugroho, Novitai Ika Putri, Probo Y. Nugrahedi,






Abstract

A questionnaire and interview recently given to 5-8 year old children and their parents show that consumption of vegetables is low. One of the factors for the low consumption is due to the lack of creativity in making various menu and creative media to obtain children?s interest in wanting to consume vegetables. In Indonesia, if young children can be taught to actively use the English language, it will be a great advantage for their future?s education. Based on these backgrounds, through the various media available in today?s popular culture, picturebooks that can increase children?s ability to read English language texts in addition to consume vegetables is created. A picturebook project is regarded highly relevant for teachers who specialize in English language, visual communicative design and food technology. This article shares how with a bilingual picturebook, a reader will know how to pronounce the English language well because there is a phonetic transcription guide provided at the back of the book. Also at the back of the book is a menu for the vegetable that becomes the main character of the book. With this strategy, the book is projected to be popular to readers who want to also create attractive vegetable menus for children. The picturebook that is packed with simple yet interesting visual language is also a way to show how creative one can be in designing lovable vegetable characters. This article discusses the reasonings of creating the picture book.

Save to Mendeley



Keywords

popular culture, vegetables, children, bilingual picturebook, visual language

Full Text:

pdf

References

Bararah, V. F. (2010, Januari 20). Kenapa Anak Kecil Tak Suka Sayuran? Retrieved Mei 26, 2013, from Detik Health: http://health. detik.com/read/2010/01/20/163054/1282637/764/kenapa-anak-kecil-tak-suka-sayuran

Danesi, M. (2008). Popular Culture: Introductory Perspectives. USA: Rowman & Littlefield Publisher, Inc.

Dennison, B. A., Rockwell, H. L., & Baker, S. L. (1998). Fruit and Vegetable Intake in Young Children. Journal of the American College of Nutrition, 17 (4), pp. 372-378.

Faizah, U. (2009). Keefektifan Cerita Bergambar untuk Pendidikan Nilai dan Ketrampilan Berbahasa dalam Pembelajaran Bahasa Indonesia. Cakrawala Pendidikan , XXVIII (3), pp. 249-256.

Hidayati, R. N. (n.d.). Hubungan Asupan Makanan Anak dan Status Ekonomi Keluarga dengan Status Gizi Anak Usia Sekolah dii Kelurahan Tugu Kecamatan Cimanggis Kota Depok. Retrieved Februari 15, 2014, from ejournal.stikes-ppni.ac.id/article/9/1/arti cle.pdf

Hsiu-Chih, S. (2008). The Value of English Picture Story Books. Oxford: Oxford University Press.

Irawadi, H. (2012, Oktober 27). Nonton Acara Masak di TV ONE jam 7.10-7.30 Setiap Sabtu. Retrieved Mei 26, 2013, from Kompasiana: http:// wisata.kompasiana.com/kuliner/2012/10/27/nonton-acara-masak-di-tv one-jam-710-730-setiap-sabtu-498764.html

McNeal, J. U., & Ji, M. F. (2003). Childen's Visual Memory of Packaging. Journal of Consumer Marketing, 20 (5), pp. 400-427.


DOI: https://doi.org/10.24167/celt.v14i1.55

Article Metrics

Abstract viewed : 424 times
pdf files downloaded : 66 times



Copyright (c)



| pISSN (print): 1412-3320 | eISSN (online): 2502-4914 | web
analytics View My Stats