COMPREHENDING ADVERTISEMENTS THROUGH JEAN BAUDRILLARDS POSTMODERNISM


Abstract


Nowadays people are living in a postmodern society, which is nihilistic because many things are being simulated that no one actually knows which is real. What people see on television or a magazine, for example, is regarded more real than the reality itself. One of the factors that make a society feel more comfortable in living in a hyper-real world is because of the existence of advertisements or ads. Thus, to understand what is signified by an ad, a reader or consumer needs to take in mind the theory of postmodernism laid out by Jean Baudrillard.

Keywords


Postmodernism, Jean Baudrilard, advertisements

Full Text:

PDF

References


Barker, Chris. Cultural Studies: Teori dan Praktik. Yogyakarta: Kreasi Wacana, 2005. Penerjemah Nurhadi. Translated from Cultural Studies: Theory and Practice, London: Sage Publications, 2000.

Barthes, Roland. Mythologies. London: Jonatahan Cape, 1972.

Buidrillard, Jean P. Masyarakat Konsumsi. Yogyakarta: Kreasi Wacana, 2004. Translated by Wahyunto. Translated from La sosiete de consummation.Denoel, 1970.

Bradbury, Malcolm dan James McFarlane ed. Modernism 1890-/930. Great Britain: Hazell Watson & Viney Limited, 1986.

Featherstone, Mike. Posmodernisme dan Budaya Konsumen. Yogyakarta: Pustaka Pelajar Offset, Februari 2005. Translated by Misbah Zulfa Elizabeth: Translated from Consumer Culture and Postmodernism.

Fowler, Roger. A Dictionary of Modern Critical Terms. USA: Routledge & Kegan Paul Inc. 1987.

Kasiyan. "Ideologi Gender dalam Representasi Iklan di Media Cetak" . A Master's Thesis. Program Pengkaj ian Seni Pertunjukan & Seni Rupa. Graduate School. Yogyakarta: Gadjah Mada University 2004.

Klages, Mary. "Postmodemism". In http://www.colorado. edulEnglishl ENGL20 12 Klages/pomo/html, retrieved 3 February 2006.

Krisprantono. "Rethinking Tradition in Modem Life". In CELT. Vo1.5, No.2. Semarang: Soegijapranata Catholic University, 2006.

Noviani, Ratna. Jalan Tengah Memahami Iklan: Antara Realitas. Representasi dan Simulasi. Yogyakarta: Pustaka Pelajar Offset, 2002.

Petracca, Michael dan Madeleine Sorapure. Common Culture: Reading and Writing about American Popular Culture. 2nd ed. USA: Prentice-Hall Inc.

Piliang, YasrafAmir. Hipersemi/wtika: TafsirCuitural Studies atas Matinya Makna. Yogyakarta: Jalasutra, 2003.

Quigley, T.R. "Modernism to Postmodernism". 2001. In htttp://homepage.newschool.edu/~quigley/vcs/pomo.hbnl. Download 3 February 2006.

Ritzer, George. Teori Sosial Posmoderen. 2nd ed. Yogyakarta: Kreasi Wacana, 2004. Translated by Muhammad Taufik. Translated from The Postmodern Social Theory. Penerjemah

Sarup, Madan. An Introductory Guide to Post-Structuralism and Postmodernism. 2nd ed Athens: The University of Georgia Press, 1993.

Solomon, Jack. "Masters of Desire". In Common Culture: Reading and Writing about American Popular Culture, 2nd ed. Michael Petracca dan Madeleine Sorapure (eds). USA: Prentice-Hall, Inc, 1998:46-59.

Storey, John. "The Consumption of Everyday Life". In Cultural Studies and the Study of Popular Culture. Athens: University of Georgia Press, 1996: 113- 136.

Strinati, Dominic. Popular Culture: Pengantar Menuju Teori Budaya Popule, 1st ed. Yogyakarta: Bentara Budaya, 2003. Translated by Abdul Mukid. Translated from An Introduction to Theoris of Popular Culture, London: Routledge, 1995.

Watson, Nigel. "Postmodernism and Lifestyles (or: You Are What You Buy)". In The Routledge Companion to Postmodernism. Stuart Sim (ed.) London and New York: Routledge, 2001 :53-64.

Wilson, Stan Le Roy. Mass Medial Mass Culture: An Introduction, 3rd ed New York: McGraw-Hili Inc., 1995.

Witcombe, Christopher L.C.E. "Modernism and Postmodernism". In http://witcombe.sbs.edulmodernismlmodpostmod.html, retrieved 3 Februari 2006.




DOI: https://doi.org/10.24167/celt.v6i1.187

Bookmark and Share


Copyright (c)



| pISSN (print): 1412-3320 | eISSN (online): 2502-4914 | web analytics View My Stats