Clemens Tjondropurnomo, Y. E. Budiyana, Heny Hartono


Motivation has evolved as a need of many people's
life, today. The number of motivators also proliferates
gradually along with their steadfast-buffs both at
international and domestic scale. The man of the hour of
Indonesian motivator currently is Mario Teguh. Persuasive
language functions as a primary weapon to win over people.
In this research, Toulmin's model (exposing the forms of
argument structure) together with figures of speech are used
to be the theories that correspond to central route and
peripheral route in Elaboration Likelihood Model. The data
which consist of three episodes of Mario Teguh Golden Ways were downloadedfrom Youtubewebsite, and transcribed
for further analysis. The outcome of this research is
that the arguments made by Mario Teguh shows the
soundness of the arguments.In addition, some particular
figures of speech often emergedin his speech. This article
discusses the soundness of the argument, the forms of
argument structure based on Tau/min's model and the
discoveryoffigures of speech in Mario TeguhGo/denWays'


motivation, speech, persuasion, Toulmin's model,andfigures of speech

Full Text:

download PDF


Axelrod, Alan. Getting Your Way Every Day: Mastering the Lost Art of Pure Persuasion, New York: AMACOM, 2007.

Andersen, O. "Rhetoric and Stylistics in Ancient Rome". In U. Fix, A. Gardt and J. Knape (eds.), Rhetorik und stilistik, rhetoric and stylistics HSK 31.1; Ein internationals handbuch historischer und systematischer forschong; And international handbook of historical and systematic research (pp. 25-54). Berlin: Walter De Gruyter GmbH and Co, 2008.

Bussmann, Hadumod. Routledge Dictionary of language and Linguistics, London & New York: Routledge, 1996.

Cioffi, Frank L. The Imaginative Argument: a Practical Manifesto for Writers, Princeton & Woodstock: Princeton University Press, 2005.

Colebrook, Claire. Irony: the New Critical Idiom, London & New York: Routledge" 2004.

Corbett, Edward P.J. The Little Rhetoric, New York, Santa Barbara, London, Sydney and Toronto: John Wiley & Sons, Inc, 1977.

Cresswell, John W. Research Design; Qualitative, Quantitative, and Mixed Methods Approaches. Thousand Oaks: Sage Publications, 2003.

Dowis, Richard. The Lost Art of the Great Speech, New York, Atlanta, Boston, Chicago, Kansas City, San Francisco, Washington, D.C., Brussels, Mexico City, Tokyo, Toronto: American Management Association, 2000.

Eggins, Suzanne and Diana Slade. Analysing Casual Conversation. London: Cassell, 1997.

Bullon, Stephen (ed). Longman Dictionary of Contemporary English. Edinburgh Gate: Pearson Education Limited, 2004.

Gilman, E.E., Ed. Webster's Dictionary of English Usage. Massachusetts: Merriam-Webster, Inc, 1989.

Kennedy, George A. A New History of Classical Rhetoric. Princeton: Princeton University Press, 1994.

Keraf, Gorys. Diksi dan Gaya Bahasa: Komposisi Lanjutan I. Jakarta: PT Gramedia Pustaka Utama, 2008.

Lanham, Richard A. A Handlist of Rhetorical Terms, 2nd Ed Berkeley and Los Angeles: University of California Press, 1991.

Marczyk, Geoffrey, David DeMatteo and David Festinger. Essential of Research Design and Methodology. Hoboken: John Wiley & Sons, Inc, 2005.

Maxwell, Joseph Alex. Qualitative Research Design: An Interactive Approach Applied Social Research Methods Series; V. 41, Thousand Oaks: Sage Publications, Inc, Vol. 41:32, 1996.

Moeliono, A.M. Kamus Besar Bahasa Indonesia. Jakarta: Perum Balai Pustaka, 1988.

Newman, Isadore and Carolyn R Benz. Qualitative-Quantitative Research Methodology; Exploring the Interactive Continuum. Carbondale and Edwardsville: Southern Illinois University Press, 1998.

Patton, Michael Quinn. Qualitative Research and Evaluation Methods, 3M ed. Thousand Oaks: Sage Publications, Inc, 2002.

Perloff, Richard M. The Dynamics of Persuasion; Communication and Attitudes in the 2I" Century, 2nd ed. Mahwah: Lawrence Erlbaum Associates, Inc, 2003.

Quinn, Arthur. Figure of Speech; 60 Ways to Turn a Phrase, Utah: Gibs M. Smith Inc, 1982.

Renkema, Jan. Introduction to Discourse Studies. Amsterdam and Philadelphia: John Benjamin Publishing Company, 2004.

Renkema, Jan. Discourse Studies; An Introductory Textbook. Amsterdam and Philadelphia: John Benjamin Publishing Company, 1993.

Toulmin, Stephen E. The Uses of Argument, Updated Edition.

Cambridge: Cambridge University Press, 2003.

Toulmin, Stephen, Richard Rieke and Allan Janik. An Introduction to Reasoning, 2nd ed. New York and London: Macmillan Publishing Co., Inc & Collier Macmillan Publishers, 1984.

Van Dijk, Teun A. Discourse as Structure and Process. London and Thousand Oaks: Sage Publication Ltd, 1997.


Copyright (c)

| pISSN (print): 1412-3320 | eISSN (online): 2502-4914 | web
analytics View My Stats