Peran Persepsi Risiko Lingkungan sebagai Mediator Dalam Hubungan antara Eco-Anxiety Dan Perilaku Pro-Lingkungan di Kalangan Gen Z di Lampung
Abstract
Paparan terhadap informasi isu lingkungan mampu menumbuhkan kesadaran moral dalam memiliki perilaku pro-lingkungan. Terdapat kompleksitas pada hubungan eco-anxiety dan perilaku pro-lingkungan, sehingga persepsi risiko lingkungan hadir sebagai mediator. Penelitian ini bertujuan untuk mengungkap apakah eco-anxiety pada Gen Z di Lampung berkontribusi terhadap perilaku pro-lingkungan melalui peran persepsi risiko lingkungan sebagai mediator. Metode pengambilan sampel menggunakan purposive sampling dengan 305 responden Gen Z (usia 13-28 tahun) di Lampung. Menggunakan pendekatan kuantitatif dan teknik analisis data SEM-PLS, dengan kriteria model fit menggunakan SRMR dan NFI. Hasil dari penelitian ini, yaitu: terdapat hubungan yang signifikan antara eco-anxiety dan persepsi risiko lingkungan (p= 0,000; t= 12,718); terdapat hubungan yang signifikan antara eco-anxiety dan perilaku pro-lingkungan (p= 0,000; t= 5,434); terdapat hubungan yang signifikan antara persepsi risiko lingkungan dan perilaku pro-lingkungan (p= 0,000; t= 5,994); dan terdapat peran mediator persepsi risiko lingkungan pada hubungan eco-anxiety dan perilaku pro-lingkungan (p= 0,000; t= 5,117.
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