IMPLEMENTATION OF RADIO NEWS PRODUCTION IN THE ERA OF MEDIA CONVERGENCE AS BANTEN LOCAL GOVERNMENT RADIO (COMPARATIVE STUDY OF SERANG GAWE FM AND MANDIRI FM)

Abstract

This study aims to examine the implementation of radio news production within the framework of media convergence by two regional public broadcasters in Banten Province, namely Serang Gawe FM and Mandiri FM. The convergence era demands transformation in the dimensions of technology, content, organisation, and audience relations. This research uses a qualitative approach with a comparative study method. Data collection techniques include observation, in-depth interviews, and documentation. The results showed that both radios have adopted the principles of media convergence, especially in the utilisation of streaming technology, integration of social media, and implementation of cross-functional work in news production. However, the level of implementation shows differences. Both have used digital platforms such as social media and live streaming, although the implementation of digital production management systems has not been fully optimised. In terms of content, the conventional approach is still dominant, but there are efforts to integrate multimedia formats such as text, audio, photos and videos in news distribution. In the organisational aspect, Mandiri FM shows higher efficiency and flexibility than Serang Gawe FM in the division of roles and coordination patterns between divisions. Finally, in the audience dimension, both radios still face challenges in shifting conventional listeners to digital platforms. Most of the audience still accesses through FM channels, while digital content tends to be accessed by younger age groups with insignificant numbers. Analysis based on Jenkins' convergence model and Grant & Wilkinson's five dimensions shows that digital transformation in local government broadcasting media is strongly influenced by human resources, technology availability, and organisational culture. This research makes a theoretical contribution to the development of public communication and local media studies, and offers strategic recommendations for optimising the communication function of local government media in the digital era.