Vol 1, No 2

Special Issue the 11th International Conference on Business and Economy, July 2026

DOI: https://doi.org/10.24167/jmbe.v1i2

Table of Contents

Research

Economic Value Added of Kebun Nanas Nusantara (Sibunata) In Pedawang Village
Aulia Febriyani, Rhealin Hening Karatri
PDF
177-187
Brand Image Effect on Intention to Use Digital Banking: Trust as Mediator among Gen Z
Isnaini Gustin Syaputri, Tarto Tarto
PDF
201-217

Articles

Instagram Marketing Strategies for Culinary MSMEs: A Qualitative Study of Abdo's
Adi Muhamad Nazir, Inty Nahari, Fitria Fitria
PDF
155-176
Driving Sustainable Growth in Agribusiness: Product Development and Market Strategy
Fransiskus Saputra Siagan
PDF
188-200
Understanding Switching Behavior of Generation Z on Over The Top Video-Based Platform Using PPM Factors
Daniel Hartono, M.Y. Dwi Hayu Agustini
PDF
218-234