The Influence of Attitude, Subjective Norm and Perceived Behavioral Control towards Organic Food Purchase Intention

Hana Novita Hasan, Sentot Suciarto

Abstract


This study aims to determine the determinants of intention in buying organic food. This thesis focuses on the consumer of organic food products in Indonesia who use online media in Instagram to make their organic food purchases with Theory of Planned Behavior. The data collection in this study was conducted in two stages, namely pre-survey to analyze opinion leaders and types of organic foods that will be used as a limitation of the study and the second stage is the research questionnaire. The analysis technique used is qualitative data analysis. Based on the results of the study conclusions can be drawn as follows:  adherence to organic food and perceived behavioral control significantly influence buying intention in organic food, while subjective norms are found to have no significant effect on buying intention in organic food. Attitudes toward organic food have the strongest influence among the other two variables. Subjective norms have the lowest influence. Subjective norms or pressure from other people to consume organic food apparently do not have a significant effect because it does not originate from oneself (external) or is not their own volition, in contrast to the attitude and perceived behavior control variables that originate from oneself.


Keywords


Control of perceived behavior, organic food, buying intention, subjective norms, attitude.

Full Text:

PDF

References


Aaker, David A., V. Kumar, and George S. Day. (2000). Marketing Research. 7th Edition. Hoboken, NJ:Wiley.

Aertsens, J., Mondelaers, K., & Van Huylenbroeck, G. (2009). Differences in retail strategies on the emerging organic market. British Food Journal, 111 (2), 138-154. (Diakses dari https://www.researchgate.net/publication/235249877_Differences_in_retail_strategies_on_the_emerging_organic_market )

Adi, Rianto. (2004). Metodologi Penelitian Sosial dan Hukum. Jakarta: Granit

Ajzen I. (2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of. International Journal of Entrepreneurship Behaviour and Research. 4, 28-50. (Diakses dari https://www.academia.edu/5481808/Perceived_Behavioral_Control_Self-Efficacy_Locus_of_Control_and_the_Theory_of_Planned_Behavior )

Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. 11–39. (Diakses dari http://www.duluth.umn.edu/~kgilbert/educ5165-731/Readings/Theory%20of%20Planned%20Behavior-%20Azjen.pdf )

Ajzen, I. (1991). The theory of planned behavior. Organization Behavior and Human Decision Processes, 50(2), 179-211.

Ajzen, I. (2002). Constructing a TpB questionnaires – conceptual and methodological considerations. (Diakses dari https://www.academia.edu/6670952/TPB_Questionnaire_Construction_1_CONSTRUCTING_A_THEORY_OF_PLANNED_BEHAVIOR_QUESTIONNAIRE )

Ajzen, I.; Madden, T.J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of Experimental and Social Psychology. 22, 453–474. (Diakses dari https://www.academia.edu/6670952/TPB_Questionnaire_Construction_1_CONSTRUCTING_A_THEORY_OF_PLANNED_BEHAVIOR_QUESTIONNAIRE )

Andrews, C., & DeVault, D. (2009). Green Niche Market Development. Journal of Industrial Ecology, 13(2), 326-345. (Diakses dari https://www.academia.edu/6939939/Green_Niche_Market_Development )

Arvola, A.M., Vassallo, M., Dean, P., Lampila, A., Lahteenmaki, S.A., Shepherd, R. (2008). Predicting intentions to purchase organic food: the role of affective and moral attitudes in the Theory of Planned Behaviour. Appetite 50, 443e454. (Diakses dari https://www.academia.edu/10092034/Predicting_intentions_to_purchase_organic_food_The_role_of_affective_and_moral_attitudes_in_the_Theory_of_Planned_Behaviour )

Azwar, Saifuddin. (1998). Sikap manusia, teori dan pengukurannya . Yogyakarta: Pustaka Pelajar.

Baker, E.W.; Al-Gahtani, S.S.; Hubona, G.S. (2007). The effects of gender and age on new technology implementation in a developing jumlahry: Testing the theory of planned behavior (TPB). Inform. Technol. People, 20, 352–375. (Diakses dari https://www.researchgate.net/publication/220436962)

Bonne, K.; Vermeir, I.; Bergeaud-Blackler, F.; Verbeke, W. (2007). Determinants of halal meat consumption in france. British Food Journal. 109, 367–386. (Diakses dari https://www.researchgate.net/publication/235267105_Determinants_of_halal_meat_consumption_in_France )

Brčić-Stipčević, V., Petljak, K., & Guszak, I. (2013). Organic Food Consumers Purchase Patterns–Insights from Croatian Market. Mediterranean Journal of Social Sciences, 4(11), 472. (Diakses dari https://bib.irb.hr/datoteka/688252.1326-5291-1-PB.pdf )

Brown, M. (2003). Buying or browsing? An exploration of shopping orientations and online purchase intention. European Journal of Marketing, 37(11/12), 1666-1684. (Diakses dari https://www.researchgate.net/publication/29457747_Buying_or_browsing_An_exploration_of_shopping_orientations_and_online_purchase_intention )

Byrne, Donn, Baron, Robert A. (2005). Psikologi sosial, jilid 2, edisi 10 (edisi 10).Jakarta: Erlangga.

Caswell, J. A., & Mojduszka, E. M. (1996). Using informational labeling to influence the market for quality in food products. American Journal of Agricultural Economics, 1248-1253. (Diakses dari http://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1048&context=resec_faculty_pubs )

Caswell, J. A., & Padberg, D. I. (1992). Toward a more comprehensive theory of 4food labels. American Journal of Agricultural Economics, 74(2), 460-468. (Diakses dari http://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1056&context=resec_faculty_pubs )

Chan, R. Y., & Lau, L. B. (2000). Antecedents of green purchases: a survey in China. Journal of consumer marketing, 17(4), 338-357. (Diakses dari https://www.researchgate.net/publication/235281491)

Chan, R. Y. (2001). Determinants of Chinese consumers' green purchase behavior. Psychology & Marketing, 18(4), 389-413. (Diakses dari https://www.researchgate.net/publication/227539528)

Chang, M.K. (1998). Predicting unethical behavior: a comparison of the theory of reasoned action of the theory of planned behavior, Journal of Business Ethics, Vol. 17 No. 16, pp. 1825-1833. (Diakses dari https://www.academia.edu/34104307/Predicting_unethical_behavior_a_comparison_of_the_theory_of_reasoned_action_of_the_theory_of_planned_behavior )

Chen, T. B., & Chai, L. T. (2010). Attitude towards the environment and green products: consumers' perspective. Management science and engineering, 4(2), 27. (Diakses dari http://www.cscanada.net/index.php/mse/article/viewFile/1324/1343)

Chinnici, G. (2002). A multivariate statistical analysis on the consumers of organic products. British Food Journal, 104(3/4/5), 187–199. (Diakses dari https://www.emeraldinsight.com/doi/abs/10.1108/00070700210425651 )

Juga request full req di research gate di https://www.researchgate.net/publication/242343468_A_Multivariate_Statistical_Analysis_on_the_Consumers_of_Organic_Products

Chung, C., H. Wee. (2008). Green-component life-cycle value on design and reverse manufacturing in semi-closed supply chain. International Journal of Production Economics, Vol. 113, pp. 528-545. (Diakses dari http://isiarticles.com/bundles/Article/pre/pdf/1510.pdf )

Collins, S.E.; Carey, K.B. The theory of planned behavior as a model of heavy episodic drinking among college students. Psychol. Addict. Behav. 2007, 21, 498–507. (Diakses dari https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2430391/pdf/nihms53832.pdf)

Corrigan, J. R., & Rousu, M. C. (2008). Testing whether field auction experiments are demand revealing in practice. Journal of Agricultural and Resource Economics, 290-301. (Diakses dari http://www.waeaonline.org/jareonline/archives/33.2%20-%20August%202008/JARE,Aug2008,pp290,Corrigan.pdf )

Darby, M. R., & Karni, E. (1973). Free competition and the optimal amount of fraud. Journal of law and economics, 67-88. (Diakses dari http://www.socio-legal.sjtu.edu.cn/Uploads/Papers/2011/XZH110623120436269.pdf )

Davies, A., Titterington A., & Cochrane, C. (1995). Who buys organic food? A profile of the purchasers of organic food in Northern Ireland. British Food Journal, 97, 10, 17−23. (Diakses dari http://www.emeraldinsight.com/doi/full/10.1108/00070709510104303 )

Dean, M., Raats, M. M. and Sheperd, R. (2012), The Role of Self-Identity, Past Behavior, and Their Interaction in Predicting Intention to Purchase Fresh and Processed Organic Food. Journal of Applied Social Psychology, 42: 669–688. (Diakses dari http://epubs.surrey.ac.uk/763166/1/Dean%20et%20al%20%282012%29%20The%20role%20of%20self-Identity%2C%20past%20behavior%2C%20and%20their%20interaction%20in%20predicting%20intention%20to%20purchase%20fresh%20and%20processed%20organic%20food.pdf )

Deliana, Y. (2012). Market Segmentation for Product organics in Bandung West Java, Indonesia. In: Research Journal of Recent Sciences. Volume 1, Number 3, pp. 48-56. (Diakses dari http://www.isca.in/rjrs/archive/v1/i3/7.ISCA-RJRS-2012-063_Done.pdf)

D'souza, C. (2004). Ecolabel programmes: a stakeholder (consumer) perspective. Corporate Communications: An International Journal, 9, 179-188. (Diakses dari http://www.emeraldinsight.com/doi/full/10.1108/13563280410551105 )

D'Souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate Communications: An International Journal, 11(2), 162-173. (Diakses dari https://dro.deakin.edu.au/eserv/DU:30008944/taghian-empiricalstudy-post-2006.pdf )

Effendi, I., Ginting, P., Lubis, A. N., & Fachrudin, K. A. (2015). Analysis of Consumer Behavior of Organic Food in North Sumatra Province, Indonesia. Journal of Business and Management. Vol 4, Issue 1. 44-58. (Diakses dari http://www.todayscience.org/JBM/article/jbm.v4i1p44.pdf)

Ellison, B., Duff, B. R., Wang, Z., & White, T. B. (2016). Putting the organic label in context: Examining the interactions between the organic label, product type, and retail outlet. Food Quality and Preference, 49, 140-150. (Diakses dari https://www.researchgate.net/publication/284731324)

Fazio, R. H. (1995). Attitudes as object-evaluation associations: Determinants, consequences, and correlates of attitude accessibility. Attitude strength: Antecedents and consequences, 4, 247-282. (Diakses dari https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2677817/pdf/nihms97460.pdf)

Ferdinand, A. (2002). Structural equation modeling dalam penelitian manajemen. Semarang: BP Undip.

Fielding, K. S., McDonald, R., & Louis, W. R. (2008). Theory of planned behaviour, identity and intentions to engage in environmental activism. Journal of environmental psychology, 28(4), 318-326. (Diakses dari http://www.columbia.edu/~rim2114/publications/JEVP-2008-Fielding-McDonald-Louis.pdf)

Fishbein, M. A. & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley. (Diakses dari http://people.umass.edu/aizen/pubs/book/preface.pdf)

Gil, J.M., Gracia, A. and Sanchez, M. (2000). Market segmentation and willingness to pay for product organics in Spain. International Food and Agribusiness Management Review, 3, 207-26. (Diakses dari https://www.academia.edu/5697908/Market_segmentation_and_willingness_to_pay_for_organic_products_in_Spain )

Gracia A. & de Magistris T. (2007). Organic food product purchase behaviour: a pilot study for urban consumers in the South of Italy. Spanish Journal of Agricultural Research. 5, 439-451. (Diakses dari https://www.researchgate.net/publication/28186960_Organic_food_product_purchase_behaviour_A_pilot_study_for_urban_consumers_in_the_South_of_Italy)

Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). The effect of store name, brand name, and price disjumlahs on consumer’s evaluations and purchase intentions. Journal of Retailing, 74(3), 331-352. (Diakses dari http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1010&context=mkt_fac)

Griffith, C. J., Livesey, K. M., & Clayton, D. (2010). The assessment of food safety culture. British Food Journal, 112(4), 439-456. (Diakses dari https://www.researchgate.net/publication/241701153_The_assessment_of_food_safety_culture )

Grossman, G. M. and A. B. Krueger. (1995). Economic growth and the environment. Quarterly Journal of Economics. 110(2), 353–377. (Diakses dari http://www.econ.ku.dk/nguyen/teaching/Grossman%20and%20Krueger%201995.pdf)

Grunert, S., & Juhl, H. J. (1995). Values, environmental attitudes, and buying of organic foods. Journal of Economic Psychology, 16, 39–62. (Diakses dari https://www.academia.edu/23484598/Values_environmental_attitudes_and_buying_of_organic_foods )

Gupta, S. & Ogden, D.T. (2009). To buy or not to buy? A social dilemma perspective on green buying. Journal of Consumer Marketing, 26(6): 376-391 (Diakses dari https://www.researchgate.net/publication/235980112_To_Buy_or_Not_to_Buy_-_A_Social_Dilemma_Perspective_on_Green_Buying)

Hair, J.F.Jr. et. al. (1998). Multivariate data Analysis. Upper Saddle River, New Jersey, Prentice – Hall, Inc. (Diakses dari http://blog.sciencenet.cn/home.php?mod=attachment&filename=Hair%20et%20al_2010.pdf&id=98650)

Hamzaoui Essoussi, L., & Zahaf, M. (2008). Decision making process of community organic food consumers: an exploratory study. Journal of Consumer Marketing, 25(2), 95-104. (Diakses dari https://www.researchgate.net/publication/235289611_Decision_making_process_of_community_organic_food_consumers_An_exploratory_study )

Han, H., Hsu, L. T. J., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism management, 31(3), 325-334. (Diakses dari https://www.researchgate.net/publication/223239182_Application_of_the_Theory_of_Planned_Behavior_to_Green_Hotel_Choice_Testing_the_Effect_of_Environmental_Friendly_Activities)

Hartmann, P., V.A. Ibanez, (2006). Green value added. Marketing Intelligence & Planning, 24(7), 673-680. (Diakses dari http://www.emeraldinsight.com/doi/abs/10.1108/02634500610711842 )

Hertwich, E. G. (2005). Consumption and industrial ecology. Journal of Industrial Ecology 9(1–2), 1–6. (Diakses dari http://onlinelibrary.wiley.com/doi/10.1162/1088198054084536/pdf)

Honkanen, P., Verplanken, B. and Olsen, S.O. (2006), Ethical values and motives driving organic food choice. Journal of Consumer Behaviour, Vol. 5 No. 5, pp. 420-430. (Diakses dari https://www.researchgate.net/publication/227532053)

Howard, J. A. S., & Jagdish, N. (1969). The theory of buyer behavior (No. 658.834 H6). (Diakses dari https://www.academia.edu/32913868/A_Theory_of_Buyer_Behavior_John_Howard )

Hoyer, W.D. and Maclnis, D.J. (2008), Consumer Behavior, Cengage Learning. South-western USA. (Diakses dari http://libgen.io/book/index.php?md5=F49CF8F3441925C73067CD4640B0AB04)

Huda, N., Rini, N., Mardoni, Y., & Putra, P. (2012). The analysis of attitudes, subjective norms, and behavioral control on muzakki’s intention to pay zakah. International Journal of Business and Social Science, Vol 3(22). (Diakses dari http://ijbssnet.com/journals/Vol_3_No_22_Special_Issue_November_2012/24.pdf)

Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., & Stanton, J. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of consumer behaviour, 6(2‐3), 94-110. (Diakses dari https://www.academia.edu/516926/Who_are_organic_food_consumers_A_compilation_and_review_of_why_people_purchase_organic_food)

Jones, P., Hill, C.C. and Hiller, D. (2001). Case study : Retailing organic foods products. British Food Journal. Vol.103, No.5, pp.358-365. (Diakses dari http://www.emeraldinsight.com/doi/abs/10.1108/00070700110396358 )

Kang, H., Hahn, M., Fortin, D. R., Hyun, Y. J., & Eom, Y. (2006). Effects of perceived behavioral control on the consumer usage intention of E-coupons. Psychology & Marketing, 23(10), 841- 864. (Diakses dari http://www.sciencedirect.com/science/article/pii/S2212567115011454)

Kniazeva, Maria, & Venkatesh, Alladi (2007). Food for thought: A study of food consumption in postmodern US culture. Journal of Consumer Behavior, 6, 419–435. (Diakses dari https://www.academia.edu/30249259/Food_for_thought_a_study_of_food_consumption_in_postmodern_US_culture )

Krystallis, A. and G. Chryssohoidis. (2005). Consumers’ willingness to pay for organic food: Factors that affect it and variation per product organic type. British Food Journal 107(5): 320- 343. (Diakses dari https://www.researchgate.net/publication/240601664_Consumers%27_Willingness_to_Pay_for_Organic_Food_Factors_That_Affect_It_and_Variation_per_Organic_Product_Type )

Laroche, M., Bergeron, J. and Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products, Journal of Consumer Marketing, Vol. 18 (6), pp. 503-520. (Diakses dari https://www.researchgate.net/publication/235282718_Targeting_Consumers_Who_Are_Willing_to_Pay_More_for_Environmentally_Friendly_Products )

Latacz−Lohmann, U., & Foster, C. (1997). From “niche” to “mainstream” − strategies for marketing organic food in Germany and the UK. British Food Journal, 99, 275−282. (Diakses dari http://www.emeraldinsight.com/doi/full/10.1108/00070709710188336 )

Magistris, T. and Gracia, A. (2008). The decision to buy organic food products products in Southern Italy. British Food Journal, 110(9), 929-947. (Diakses dari http://www.emeraldinsight.com/doi/abs/10.1108/00070700810900620?src=recsys&journalCode=bfj )

Magnusson, M. K., Arvola, A., Hursti, U.-K. K., Aberg, L., & Sjödén, P.-O. (2001). Attitudes towards organic foods among Swedish consumers. British Food Journal, 103(3), 209-227. (Diakses dari http://www.emeraldinsight.com/doi/full/10.1108/00070700110386755 )

Michaelidou, N. and Hassan, L.M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies, Vol. 32 No. 1, pp. 163-170. (Diakses dari https://www.researchgate.net/publication/37245045)

Miller, P., Plant, M. & Plant, M. (2005). Spreading out or concentrating weekly consumption: Alcohol problems and other consequences di antara a UK population sample. Alcohol & Alcoholism, 40, 461–468. (Diakses dari https://www.researchgate.net/publication/7802100_Spreading_out_or_conscetrating_weekly_consumption_Alcohol_problems_and_other_consequences_within_a_UK_population_sample )

Moleong, Lexy J. (2007). Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya

Nawawi, Hadari. (2007). Metode Penelitian Bidang Sosial. Yogyakarta: Gadjah Mada University Press.

Ngobo, P. V. (2011). What drives household choice of produk organics in grocery stores?. Journal of Retailing, 87(1), 90-100. (Diakses dari https://www.academia.edu/8226560/What_Drives_Household_Choice_of_Organic_Products_in_Grocery_Stores )

Olsen, S. O. (2004). Antecedents of seafood consumption behavior: An overview. Journal of Aquatic Food Product Technology, 13(3), 79-91. (Diakses dari https://www.researchgate.net/publication/232917509)

Padel, S. & Midmore, A. (2005). The development of the European market for organics product : insights from a Delphi study. British Food Journal, 107 (8), 626-647. (Diakses dari https://www.researchgate.net/publication/37147858_The_Development_of_the_European_Market_for_Organic_Products_Insights_From_a_Delphi_Study )

Paul J., Modi A. & Patel J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services. 29, 123-34. (Diakses dari https://www.researchgate.net/publication/286118640_Predicting_green_product_consumption_using_theory_of_planned_behavior_and_reasoned_action?ev=srch_pub)

Perrini, F., S. Castaldo, N. Misani and A. Tencati. (2010). The impact of corporate social responsibility associations on trust in organics product marketed by mainstream retailers: a study of Italian consumers. Business Strategy and the Environment, 19(8):512-526. (Diakses dari https://www.researchgate.net/publication/229919596)

Radman, M. (2005). Consumer consumption and perception of organics product in Croatia. British Food Journal, 107 (4), 263-273. (Diakses dari http://www.emeraldinsight.com/doi/abs/10.1108/00070700510589530?journalCode=bfj )

Rivera-Camino, J. (2006). Re-evaluating green marketing strategy: a stakeholder perspective. European Journal of Marketing, Vol. 41. – 􀊋. 11/12. – pp. 1328-1358. (Diakses dari http://www.emeraldinsight.com/doi/pdfplus/10.1108/03090560710821206)

Roddy, G., Grown, C. and Hutchinson, G. (1994). Organic food products : A description of the Irish Market. British Food Journal. Vol.96, No.4, pp.3-10. (Diakses dari https://www.researchgate.net/publication/235268089_Organic_Food_-_A_Description_of_the_Irish_Market )

Roitner-Schobesberger, B., Darnhofer, I., Somsook, S. and Vogl, C.R. (2008). Consumer perceptions of organic foods in Bangkok, Thailand. Food Policy, Vol. 33 No. 2, pp. 112-121. (Diakses dari https://www.academia.edu/9520019/Consumer_perceptions_of_organic_foods_in_Bangkok_Thailand )

Salleh, M. M., Ali, S. M., Harun, E. H., Jalil, M. A., & Shaharudin, M. R. (2010). Consumer's Perception and Purchase Intentions Towards Organic Food Products: Exploring Attitude Among Academician. Canadian Social Science, 6(6), 119. (Diakses dari https://www.researchgate.net/publication/284107781_Consumer%27s_perception_and_purchase_intentions_towards_organic_food_products_Exploring_attitude_among_academician?ev=srch_pub)

Sheeran, P., & Taylor, S. (1999). Predicting intentions to use condoms: Meta-analysis and comparison of the theories of reasoned action and planned behavior. Journal of Applied Social Psychology, 29, 1624-1675. (Diakses dari https://www.researchgate.net/publication/229570218_Predicting_Intentions_to_Use_Condoms_A_Meta-Analysis_and_Comparison_of_the_Theories_of_Reasoned_Action_and_Planned_Behavior1)

Smith, T. A., Huang, C. L., & Lin, B.-H. (2009). Does price or income affect organic choice? Analysis of U.S. Fresh Produce Users. Journal of Agricultural and Applied Economics, 41(3), 731–744. (Diakses dari http://ageconsearch.umn.edu/bitstream/56659/2/jaae413a01.pdf)

Soler F. and M., Sánchez. (2002). Consumer’s acceptability of organic food in Spain: result from an experimental auction market. British Food Journal 104: 670-687. (Diakses dari http://www.emeraldinsight.com/doi/abs/10.1108/00070700210425921 )

Suprapto, Budi and Tony Wijaya. (2012). Intentions of Indonesian Consumers on Buying Organic Food. International Journal of Trade, Economics and Finance, Vol. 3, No. 2, April 2012. (Diakses dari https://www.researchgate.net/publication/283780995_Intentions_of_Indonesian_Consumers_on_Buying_Organic_Food)

Thøgersen, J. (2000). Psychological Determinants of Paying Attention to Eco−Labels in Purchase Decisions: Model Development and Multinational Validation. Journal of Consumer Policy, 23, 285−313. (Diakses dari https://www.academia.edu/22969544/Psychological_determinants_of_paying_attention_to_eco-labels_in_purchase_decisions_Model_development_and_multinational_validation )

Thøgersen, J. (2009), The motivational roots of norms for environmentally responsible behavior. Basic and Applied Social Psychology, Vol. 31 No. 4, pp. 348-362. (Diakses dari https://www.researchgate.net/publication/228311972_The_Motivational_Roots_of_Norms_for_Environmentally_Responsible_Behavior)

Tsen, C.-H.; Phang, G.; Hasan, H.; Buncha, M.R. (2006). Going green: A study of consumers’ willingness to pay for green product in kota kinabalu. International Journal of Business and Society, 7(2), 40. (Diakses dari http://www.myjurnal.my/filebank/published_article/14506/ARTICLE3.pdf)

Tuu H.H., Olsen S.O., Thao D.T. & Anh N.T.K. (2008). The role of norms in explaining attitudes, intention and consumption of a common food (fish) in Vietnam. Appetite. 51, 546-51. (Diakses dari https://www.academia.edu/10290422/The_role_of_norms_in_explaining_attitudes_intention_and_consumption_of_a_common_food_fish_in_Vietnam )

Van der Veen, Marijke (2003). When is food a luxury? World Archaeology, 34(3), 405–427. (Diakses dari https://www.researchgate.net/publication/27247018_When_Is_Food_a_Luxury)

Vermeir, I., Verbeke, W. (2008). Sustainable food consumption among young adults in Belgium: theory of planned behaviour and the role of confidence and values. Ecological Economics. 64 (3), 542e553. (Diakses dari https://www.researchgate.net/publication/223631502_Sustainable_food_consumption_among_young_adults_in_Belgium_Theory_of_planned_behaviour_and_the_role_of_confidence_and_values?ev=srch_pub)

Vindigni, G., (2002). Organic food consumption: A multi-theoretical framework of consumer decision making. British Food Journal, 104 (8), 624-642. (Diakses dari https://www.researchgate.net/publication/249362192_Organic_food_consumption_A_multi-theoretical_framework_of_consumer_decision_making?ev=srch_pub)

Watson, M.C., Johnston, M., Entwistle, V., Lee, A.J., Bond, C.M., Fielding, S. (2014). Using the theory of planned behaviour to develop targets for interventions to enhance patient communication during pharmacy consultations for non-prescription medicines. International Journal of Pharmacy Practice. 26 (6), 386e396. (Diakses dari https://www.academia.edu/28429186/Using_the_theory_of_planned_behaviour_to_develop_targets_for_interventions_to_enhance_patient_communication_during_pharmacy_consultations_for_non-prescription_medicines )

Willer, H and Yussefi, M. (2007). The World of Organic Agriculture - Statistics and Emerging Trends 2007, International Federation of Organic Agriculture Movements (IFOAM), Bonn Germany & Research Institute of Organic Agriculture FiBL, Frick, Switzerland. (Diakses dari http://www.env-edu.gr/Documents/The%20world%20of%20organic%20agriculture.pdf)

Winter, C. K., & Davis, S. F. (2006). Organic Food. Journal of Food Science, 71(9), R117-R124. (Diakses dari http://onlinelibrary.wiley.com/doi/10.1111/j.1750-3841.2006.00196.x/epdf)

Yadav, R.; Pathak, G.S. (2016). Young consumers’ intention towards buying green product in a developing nation: Extending the theory of planned behavior. J. Clean. Prod., 135, 732–739. (Diakses dari https://www.researchgate.net/publication/304577646_Young_consumers%27_intention_towards_buying_green_products_in_a_developing_nation_Extending_the_theory_of_planned_behavior)

Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. The Journal of Marketing, 2-22. (Diakses dari https://www.researchgate.net/publication/282671247_Consumer_Perceptions_of_Price_Quality_and_Value_A_Means-End_Model_and_Synthesis_of_Evidence )




DOI: https://doi.org/10.24167/jmbe.v1i2.2260

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2020 Journal of Management and Business Environment (JMBE)



View My Stats | Journal of Management and Business Environment (JMBE) | e-ISSN: 2685-5992