Designing a Web-Based Digital Marketing and Payment System for Mobile Coffee Business Using WordPress and Midtrans

Andreas Jevon Laksmono, Ridwan Sanjaya, Erdhi Widyarto Nugroho

Abstract


The rapid growth of digital technology has significantly changed consumer behavior, especially in the food and beverage sector. Mobile coffee businesses require efficient digital systems to support ordering, payments, and marketing. This study developed a WordPress-based website integrated with the Midtrans payment gateway to improve transaction efficiency for KopiMubeng, a mobile coffee business. A qualitative descriptive method was used through observation and interviews with owners and customers. The findings show that the website simplifies product ordering, improves record accuracy, and expands digital promotion reach. Integration with Midtrans enables faster, safer, and more reliable transactions. Overall, the system effectively enhances operational efficiency and customer convenience, demonstrating its feasibility as a sustainable digital solution for mobile coffee businesses.

 


Keywords


WordPress; Midtrans; digital marketing; payment gateway; mobile coffee business

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References


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DOI: https://doi.org/10.24167/jmbe.v7i2.14695

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