Efektifitas Desain Kemasan Thung Cha Terhadap Ergonomi Konsumen

Abstract

The development of the more advanced era, the more creativity that is created by someone
to improve the quality of a product. Especially creativity in packaging design. With the
creativity of packaging design, very helpful in a selling point in doing business. Many
entrepreneurs who sell fast drinks like tea, pop ice, juice, etc. with the use of cup packaging.
The world of competition is still running, so it is necessary to find something different with
creative ideas. One of them is Thai Tea beverage product with Thung Cha brand. Thai Tea
is a tea drink from Thailand, which is currently popular and many people are opening this
business. Thung Cha therefore makes a different packaging design from the others, namely
the packaging of Zip Bag. The packaging is shaped like a pouch or a flip pouch on the top.
Usually this packaging is used to package snacks or snacks. From the packaging of this
pouch type of drink, makes the author interested to examine why drinks are packed using
Zip Bag packaging.