Analisa Pengaruh Brand Kota Lama Terhadap Bentuk Logo Kafe Tekodeko

Abstract

Tekodeko Cafe sells food and beverage products that related with coffee with the support of
the classic atmosphere because it is adjacent to the tourist area of the Old City of
Semarang. This study aims to determine the impact of the Brand Image of an area on the
formation of cafe logos located within the old city area with a case study of Tekodeko café.
This research used interview and questionnaire method. The result of this research can be
concluded that Tekodeko has strong reason in forming the brand that is building a
conducive place for the community of art.