MYPERTAMINA CONSUMER AND USER EXPERIENCE : THE THEORY OF REASONED ACTION ON CONSUMER BEHAVIOR

Nikolaus Ageng Prathama, Nabilah Noviana Irawan

Abstract


The purpose of this study is to describe the individual experiences of MyPertamina users and understand the various individual considerations that arise in forming their attitudes. This research type is qualitative with a case study approach introduced by Robert K. Yin. This study yielded several findings, including informants' insights about MyPertamina originating from Instagram. Second, changes in consumer behavior are based on social pressure and policies. Third, informants require varying amounts of time in the adoption process. Fourth, technical obstacles were encountered by all informants, but they were well managed

Keywords


MyPertamina; adoption; consumer behavior

Full Text:

PDF

References


Addis, M. (2005). New technologies and cultural consumption—Edutainment is born! European Journal of Marketing, 39(7–8), 729–736. Scopus. https://doi.org/10.1108/03090560510601734

Adiyanto, W. (2020). Memahami Hambatan Dosen dan Mahasiswa dalam Perkuliahan Online: Fenomena Antisipasi Penyebaran Virus Covid-19. Interaksi: Jurnal Ilmu Komunikasi, 9(2), 98–108. https://doi.org/10.14710/interaksi.9.2.98-108

Andri, G. Y., & Djuariah. (2022). Aplikasi MyPertamina Sebagai Sistem Elektronik Ditinjau Dari Ketentuan UU ITE. Hukum Responsif, 14(1), 52–62.

Ardianto, E., Komala, L., & Karlinah, S. (2009). Komunikasi Massa: Suatu Pengantar Edisi Revisi (Revisi). Simbiosa Rekatama Media.

Aruman, A. E., & Irawan, D. N. R. (2025). Comparison of Media Relations Strategies in the Digital and Traditional Era. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 10.

Daymon, C. (with Holloway, I.). (2011). Qualitative research methods in public relations and marketing communications (Second edition). Routledge. https://doi.org/10.4324/9780203846544

Denzin, N. K., & Lincoln, Y. S. (2018). The SAGE Handbook of Qualitative Research (Fifth). SAGE Publications, Inc.

Dey, R. R. (2013). Persepsi Masyarakat Terhadap Kebijakan Konversi Minyak Tanah ke Gas Elpiji 3kg di Kelurahan Sidodamai Kecamatan Samarinda Ilir. eJournal Ilmu Pemerintahan, 1(4), 1303–1316.

Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Perilaku Konsumen: Edisi Keenam (Keenam). Binarupa Aksara.

Febriyani, A. R. (2017). Manajemen Krisis dan Reputasi Perusahaan Taksi Konvensional Terkait Demonstrasi Penolakan Taksi Online Studi Kasus pada Blue Bird Group. Interaksi: Jurnal Ilmu Komunikasi, 6(1), 1. https://doi.org/10.14710/interaksi.6.1.1-14

Griffin, E. A., Ledbetter, A., & Sparks, G. G. (2019). A first look at communication theory (Tenth edition). McGraw-Hill Education.

Indrati, I. (2025). News innovation through infotainment in the “Meet Nite Live” program on Metro TV news television. Jurnal ASPIKOM, 9(2), 267. https://doi.org/10.24329/aspikom.v9i2.1606

Jatnika, R. F., Kaniawulan, I., & Singasatia, D. (2023). Analisis Penerimaan Aplikasi MyPertamina Menggunakan Metode Technology Acceptance Model (TAM). 14(2), 347–357. https://doi.org/10.51903/jtikp.v14i2.714

Jaya, P. H. I. (2020). Media sosial, komunikasi pembangunan, dan munculnya kelompok-kelompok berdaya. Jurnal Kajian Komunikasi, 8(2), 166. https://doi.org/10.24198/jkk.v8i2.16469

Kharisma, K., & Aesyi, U. S. (2023). Analisis Tingkat Kebermanfaatan MyPertamina Menggunakan K-Means Clustering. 4(2), 91–96. https://doi.org/10.24076/joism.2023v4i2.967

Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2017). Theories of human communication (Eleventh edition). Waveland Press, Inc.

Madrigal-Moreno, F., Madrigal-Moreno, S., & Martínez-Villa, M.-C. (2024). Consumer behavior: Changes and trends in contemporary society. Revista Venezolana de Gerencia, 29(106), 643–658. Scopus. https://doi.org/10.52080/rvgluz.29.106.12

Masyukrilla, E. (2022, July 7). Jajak Pendapat Litbang “Kompas”: Pembelian BBM Subsidi Berbasis Digital Belum Jadi Solusi. Kompas.com.

Pramudya, D. A., Utami, N. W., & Dewi, P. A. C. (2025). Analisis Sentimen Terhadap Ulasan Aplikasi MyPertamina pada Google PlayStore dengan Menggunakan Algoritma K-Nearest Neighbor dan Support Vector Machine. 13(2), 283–292.

Putra, D. C., & Irawati, A. C. (2025). Analisis Yuridis Penerapan Barcode My Pertamina Dalam Pembelian BBM Bersubsidi Di Kabupaten Semarang. 5(2), 13628–13632.

Saha, S., Srivastava, A., Pathak, N., & Sharma, N. (2024). Relationship Between Website Atmospherics and Online Consumer Behavior. In Hassanien A.E., Anand S., Jaiswal A., & Kumar P. (Eds.), Lect. Notes Networks Syst.: Vol. 1043 LNNS (pp. 15–39). Springer Science and Business Media Deutschland GmbH; Scopus. https://doi.org/10.1007/978-981-97-4228-8_2

Sahara, R. A., Hardiyarso, S., & Grafiani, C. P. (2025). Strategi Community Relations dalam Meningkatkan Brand Awareness (Studi Kasus Sevenhub Trans7). 05(02), 143–158.

Sarantakos, S. (2013). Social research (4. ed). Palgrave Macmillan.

Sarkar, S. D., Singh, S., Poddar, A., Roy, T. D., Dey, P., & Basak, A. (2024). Human Resource Influences on Online Shopping Behavior: Factors, Preferences, and Satisfaction Among Consumers in North Bengal, India. In Geospatial Technology for Natural Resource Management (pp. 259–286). wiley; Scopus. https://doi.org/10.1002/9781394167494.ch10

Solomon, M. R. (2018). Consumer Behavior: Buying, Having, and Being (Twelfth Edition). Pearson Education Limited.

Sun, L., Zheng, X., Peng, L., & Cai, Y. (2023). Consumer Knowledge and Intention-Behavior Consistency. 41(07). https://www.emerald.com/mip/article-abstract/41/7/992/297295/Consumer-knowledge-and-intention-behavior?redirectedFrom=fulltext

Syamsir Syamsir, Ahmad Lutfi, Aulia Annisa Fitriani, Ira Ramadani, Nabilah Azahra Putri, & Yurike Shizuka Nelsi. (2022). Efektivitas Penggunaan Aplikasi My Pertamina Di Era Kenaikan BBM Bersubsidi. Prosiding Seminar Nasional Pendidikan, Bahasa, Sastra, Seni, Dan Budaya, 1(2), 244–253. https://doi.org/10.55606/mateandrau.v1i2.189

Yin, R. K. (2009). Case Study Research: Design and Methods (Fourth Edition, Vol. 5). SAGE Publications, Inc.

Yudhistira, N., & Angelia, C. R. (2025). Strategi Integrated Marketing Communication Asia Laundry Shop dalam Membangun Kepercayaan Konsumen. 06(01).

Zahro, Z., Affa, A. S., Jannah, K. D., Shofiyuddin, M., Irawan, Z., & Nur, L. (2025). From knowledge to decision: A PLS-MGA investigation of halal fashion purchase behaviour across generation in Indonesia. 8(2), 107–128.




DOI: https://doi.org/10.24167/jkm.v6i2.14946

Refbacks

  • There are currently no refbacks.


Bookmark and Share




e-ISSN : 2746-8364 | View My Stats