Pendampingan Pemasaran Melalui Perbaikan Kemasan Produk Makanan Ringan Pengusaha Kecil di Semarang Utara

Samuel Bintang Nugroho, Marino Adhityawan, Dwi Hayu Agustini


Packaging is an element of product strategy that is used to attract consumers to buy the product. Small businesses usually do not pay attention to their product packages so that the products are not attractive to the target consumers. Here, we used packaging to help the small business partners to leverage sales of their products. The assistance covers labelling in which relevant information about the products is provided to the consumers. The small business partners have been successfully selling their products with higher price because of better packages.


, labelling, snacks, marketing, product strategy

Full Text:



Arnold, D. (1996). Pedoman Manajemen Merek. Surabaya: PT. Kentindo Soho.

Davoren, J. (2016). 10 Most Important Business Objectives. Retrieved January 21, 2016, from Demand Media:

Kotler, P., & Armstrong, G. (2014). Principles of Marketing, Fifteenth Edition. Essex, England: Pearson Education Limited.

Kotler, P., & Keller, K. (2015). Marketing Management, 15th edition. Essex, England: Pearson.

Kotler, P., Armstrong, G., Brown, L., & Adam, S. (1998). Marketing. Sydney, Australia: Prentice Hall Australia Pty, Ltd.

Zyman, S. (2000). The end of marketing as we know it, Matinya pemasaran. Jakarta: PT. Gramedia.



  • There are currently no refbacks.

Copyright (c) 2019 PATRIA

View My Stats | ISSN 2656-5455 (media online)