Integration of Financial Technology and Delivery Services on Digital Restaurant Menu in Bubur Tangki 18 Wawah Semarang Restaurant

Abstract

The COVID-19 pandemic has transformed the restaurant business landscape worldwide, prompting the adoption of digital technology to enhance service and operational efficiency. This research explores the integration of financial technology and delivery services into the digital menu of a restaurant in Semarang, Indonesia, focusing on Bubur Tangki 18 Wawah Semarang. The aim of this study is to integrate payment mechanisms through financial technology with the Midtrans payment gateway to improve the functionality of the digital menu at RM Bubur Tangki 18 Wawah Semarang and to integrate GoSend and Grab Delivery courier services into the digital menu of Bubur Tangki 18 Wawah Semarang. The Waterfall development method is used to organize the development process, while qualitative testing involves restaurant owners and representative employees. This research finds that integrating digital payments through the Midtrans payment gateway helps expedite transactions and reduce errors in financial calculations, enhancing restaurant operational efficiency. Midtrans provides various digital payment methods, including e-wallets, card payments, and bank transfers. Meanwhile, integrating delivery services into the digital menu facilitates the online ordering process, expands customer reach, and enhances transaction convenience.