Pengaruh Kata-Kata Unik Makanan Umkm Terhadap Citra Brandnya

Aimee Natalia Tampi,


Abstract

This paper discusses the influence of unique words on SME’s food on SME brand, because
many SME’s food packaging made with the same form, same color even the same words,
slogan, and that is often make a buyer difficult to choose when they forgot the brand’s name
they want to buy. Researchers , in this paper was to investigate how the effect of unique
words on the image of the SME’s brand with the help of the theories that have been there ,
interviews with experts design , in this case the researcher describes how the unique words
are good to use in improving the image of the brand , in an interview with design experts ,
researchers found that in enhancing the brand image of SME,SME can use unique words as
the first step of their markerting , which brought the paper to the end of the discussion
stating that words can uniquely affect the image of a brand.

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Keywords

Image, Brand, Tagline, SMEs

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References

Peter Ardhianto, 2015. Typography as Brand Image to Small and Medium Enterprises. the 3rd International Conference of Creative Industries: ITS Surabaya.

Freddy Rangkuti, 2006. The power of Brand. Jakarta: Gramedia Pustaka.

Foster, Timothy R V, 2001. The Art & Science of the Advertising Slogan. ADSlogans Unlimited. Fromkin.

William J. Stanton, 1981.Fundamental Of Marketing, 10th. Ed., Tokyo: Mc- Graw Hill.

Philip Kotler, 1995. Manajemen Pemasaran Analisa, Perencanaan, Implementasi, dan Kegunaan. Edisi Kedelapan, Salemba Empat, Jakarta.

Marianne Rosner Klimchuk, & Sandra A. Krasovec. 2007. Desain Kemasan. Jakarta: Erlangga.


DOI: https://doi.org/10.24167/tr.v1i1.1593

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