Analisis Film Animasi Spongebob Ditinjau Dari Brand Identity

Putri Wulandari,


Abstract

Animation is not a stranger thing especially for children aged 5th-6th years old. Animation
have closely related with childs imagination. So that invite many controversy toward brand
image on a characters. So it’s discussed about that brand image effect on an animation film
characters “ Sponge Bob”, how the effects of visualization and brand story in it become a
unity. Brand image is not only bring an effect on children, but also affect the children growth.
The influence of characters brand image is very big in determining the mindset, character,
and imagination. Because all responses is the brand image on a brand character has a
focus that serves as an explanatory of a brand, so that brand can have an unique direction
and segmentation of the other animation. Brand image have a unity so as form the movie
"Sponge Bob" is a brand story as a story which explains the brand image and brand focus
as a meeting point, this is what will be a positioning of characters in the film and became a
film that could be a memory for audiences. So that the evolutin of this animated film
continues into a attract one than others.

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Keywords

brand image, animasi, brand focus

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References

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https://en.wikipedia.org/wiki/SpongeBob_SquarePants

http://spongebob.wikia.com/wiki/File: Mr._Krabs_Holding_His_Moms_Underwear.jpg


DOI: https://doi.org/10.24167/tr.v1i1.1592

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