Perumusan Strategi Bersaing Pada Laboratorium Klinik Meditest Semarang

Renaldy Prasadana Erickson

Abstract


Along with the trends of healthy lifestyle in which many people are attentive with their own medical condition, public become more actively check their health. Especially there is Covid-19 pandemic in the present time. Medical check-up can be served by clinical laboratory. This research was performed in Meditest clinical laboratory, located in the city of Semarang. The purpose of this research aims to formulate competitive strategy for Meditest based on definition by Fred R. David. The data used on this research is primary type, gathered by interviewing those responsible to Meditest’s operational activity, such as owner of Meditest, manager, procurement division, marketing division, and lab analyst. Then, the data is processed, beginning from first step using external factor analysis and internal factor analysis, next steps are IE matrix and SWOT matrix, and the final step is QSPM. Result of the research shows that the suitable strategy that can be used by Meditest is market penetration. Marketing and promotion need to be more intense and frequently, especially using popular social media platform so that it makes Meditest to be more known by general public. Also, need to be considered to update several lab equipments that felt dated, replaced with equipments with latest technology, so that those will improve service quality to patients.

 


Keywords


competitive strategy; IFE; EFE; SWOT Matrix; IE Matrix; QSPM

References


Afrianto (2020). Pandemi: Dari Kesehatan, Ekonomi, hingga Politik. Bebas.kompas.com. Retrieved from https://bebas.kompas.id/baca/riset/2020/07/17/pandemi-dari-kesehatan-ekonomi-hingga-politik/ (akses 3 Desember 2020)

Cahyawati, A. N., Sulistyarini, D. H., & Swara, S. E. (2016). Analisis Perumusan Strategi Di X Travel Dengan Metode Qspm. JIEM, 1(2), 35–41. Retrieved from https://jurnal.teknologiindustriumi.ac.id/index.php/JIEM/article/view/82 (akses 17 Oktober 2018)

David, F. R. (2011). Manajemen Strategis. terj. Dono Sumardi (12th ed.). Jakarta: Salemba Empat

David, M. E., David, F. R., & David, F. R. (2009). The Quantitative Strategic Planning Matrix (Qspm) Applied To a Retail Computer Store. The Coastal Business Journal, 8(1), 42–52. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.524.9919 (8 Oktober 2018)

Hunger, J.D. & Wheelen, T.L. (2003). Manajemen Strategis. terj. Julianto Agung (5th ed.) Yogyakarta: Andi

Irwandy (2020). 4 gelombang besar pandemi Covid-19 menghantam sistem pelayanan kesehatan. Theconversation.com. Retrieved from https://theconversation.com/4-gelombang-besar-pandemi-covid-19-menghantam-sistem-pelayanan-kesehatan-142049 (akses 3 Desember 2020)

Islam, Alam (2020). Laboratorium dan Klinik Kesehatan Ikut Sepi. Radarlampung.com. Retrieved from https://radarlampung.co.id/2020/04/21/laboratorium-dan-klinik-kesehatan-ikut-sepi/ (akses 3 Desember 2020)

Mulyono, B. (2007). Manajemen Laboratorium : Penentuan Strategik Prioritas Pelayanan Laboratorium Klinik Menggunakan Teknik SFAS (Strategic Factors Analysis Summary) Bersarana Acuan SWOT. Indonesian Journal of Clinical Pathology and Medical Laboratory, 13(2), 82–92. Retrieved from https://indonesianjournalofclinicalpathology.org/index.php/patologi/article/view/889 (akses 24 Juni 2018)

Nurhakim, A. S., Suparno, O., & Nurrochmat, D. R. (2018). Pengembangan Model Bisnis dan Strategi Pelayanan Kesehatan XYZ. Jurnal Aplikasi Manajemen Dan Bisnis, 4(2), 251–260. Retrieved from http://jurnal.ipb.ac.id/index.php/jabm/article/view/21326 (akses 7 Oktober 2018)

Pearce II, J. A., & Johnson Jr., R. B. (2013). Manajemen Strategis: Formulasi, Implementasi, dan Pengendalian. terj. Nia Pramita Sari (12th ed.). Jakarta: Salemba Empat

Peraturan Menteri Kesehatan RI Nomor 411/MENKES/PER/III/2010 tentang Laboratorium Klinik

Porter, M. (1996). Strategi Bersaing. terj. Agus Maulana. Jakarta: Erlangga.

Purnawati, S. (2013). Design Analisa Kebutuhan Pelaporan Hasil Medical Check Up Di Laboratorium Kualita Medica. Retrieved from http://eprints.dinus.ac.id/7733/ (akses 1 Juli 2018)

Sekaran, U. (2011). Metode Penelitian Untuk Bisnis. Buku 2. Edisi 4. terj. Kwan Men Yon (4th ed.). Jakarta: Salemba Empat

Sugianto, C. A., & Hongdiyanto, C. (2017). Perumusan Strategi Pemasaran Menggunakan Metode QSPM Pada Bisnis Sambal Noesantara. Jurnal Manajemen Dan Start-up Bisnis, 2(1), 106–115. Retrieved from https://journal.uc.ac.id/index.php/performa/article/view/443 (akses 8 Oktober 2018)

Sugiyono. (2012). Metode Penelitian Pendidikan Pendekatan Kuantitaif, Kualitatif, dan R&D. Bandung: Alfabeta

Yazdani, M., Larijani, A. L., Zarimohaleh, S. T., & Monavarian, A. (2012). Developing Optimized Strategy by Comprehensive Framework of Strategy; Case Study in a Construction Inspection Company. Procedia - Social and Behavioral Sciences, 58, 73–83. http://doi.org/10.1016/j.sbspro.2012.09.980 (akses 8 Oktober 2018)




DOI: https://doi.org/10.24167/praxis.v4i1.3267

View My Stats | ISSN 2622-9137 (media online)