Pendampingan Pengembangan Kreativitas UMKM Melalui Inovasi Produk Oatmeal Madu pada UMKM Body Scrub

Aditya Indra S, Aldo Brilianta, Windi Dian Pertiwi, Heny Hartono,





Abstract

This community service aimed to develop UMKM (Micro, Small, Medium Enterprises) creativity through product innovation in the form of honey oatmeal body scrub at UMKM at Sambiroto, Semarang.The era of globalization that has been followed by technological advancement and business competition must bepositively responded with a breakthrough in the creativity of UMKM entrepreneurs. Creativity can produce innovations that can advance micro, small and medium enterprises (UMKM). Accompaniment to UMKM through the innovation of honey oatmeal body scrub products can prove the importance of UMKM to be more creative in order to produce high quality product innovations that can be more widely marketed


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Keywords

creativity, innovation, UMKM

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References

Cooper, Juett R. (1998). A Multidimensional Approach to the Adoption of Innovation, Management Decision. Vol. 36, p. 493-502

Hartini, Sri. (2012). Peran Inovasi : Pengembangan Kualitas Produk dan Kinerja Bisnis. Jurnal Manajemen dan Kewirausahan Volume 14 nomor 1.

Kotler, Philip dan Keller, Kevin Lane. (2009). Manajemen Pemasaran edisi 13, jilid 2. Jakarta : Penerbit Erlangga.


DOI: https://doi.org/10.24167/patria.v1i1.1909

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